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Parrots Analytics: Differences in demand for regional content in Latin America

Latin America is an important region for the TV industry. Latin American audiences are well served by local content producers based in many of the countries of the region, a large proportion of which export their content to other Latin American countries either directly or via remakes. Latin Americans are also enthusiastic consumers of international content.

What do different countries in Latin America like and dislike most about locally-produced content, and which markets prefer Spanish or Portuguese language content coming from the US or Europe? Which individual Spanish and Portuguese language titles were the favorites in each country last year?

Parrot Analytics has applied global TV demand data to these questions to probe deeper into Latin American content trends of the four biggest countries in the region.

Parrot focuses its analysis on three key countries in the region: Argentina, Colombia and Mexico. For each, the ten regional language titles that had the highest average demand over the whole of 2017 were identified.

Argentina

Argentina is the only market where two Argentinian titles appear in the top ten, and the only top ten appearance of HBO LATAM’s crime drama El Jardín De Bronce. Argentina’s most in-demand regional show of 2017 was Telemundo’s crime drama El Señor De Los Cielos followed by telenovela Sin Senos Sí Hay Paraíso from same network. These are joined in eighth position by Univision’s Mira Quién Baila, which makes the USA the most in-demand origin country of regional content for Argentinian audiences.

Spain also has three shows in the Argentinian top ten; TV3 España’s Merlí is the most in-demand of those. Brazilian biblical telenovela Os Dez Mandamentos from Record TV is the seventh most in-demand title in Argentina. It’s the only show from Brazil to appear but has pan-LATAM appeal as it is also popular in both Colombia and Mexico.

The full report will be published at the MIPTV 2018 print edition