Kidscreen Summit confirms three keynotes for 2018
Marty Krofft, Geena Davis
Hosted by George Carey, Founder & CEO, The Family Room, The Day the Universe Changed will give a look about how 2016/2017 turned Gen Z’s emotional landscape upside down, and the doors this opens for more emotionally relevant media platforms and content.
For the last 10 years, US research firm The Family Room has been mapping the shifting emotional landscape of Gen Z youth. And for the first eight, these core hopes, fears, dreams and anxieties remained remarkably constant. And then came 2016, which triggered the start of some astonishing shifts in the Passion Points Gen Z kids and teens are most focused on, leading to implications for the kids media industry that cannot be overstated. In this kick-off keynote, TED Talk speaker and Family Room CEO George Carey will track these shifts in Gen Z’s emotional landscape, exploring how they will impact the where, how and what of youth media consumption, and recommending strategies for kids media players to reflect this new reality and elevate the emotional relevance of their properties and platforms with today’s kids and teens.
After delivering a knock-out keynote address at Kidscreen Summit 2016, activist and Oscar-winner Geena Davis is returning to the event to unveil exclusive new research from the Geena Davis Institute on Gender and Media. Her latest study seeks to examine how products are being marketed to boys and girls through the use of brand mascots. It will analyze and identify current trends in the marketplace, and look at how the way brands portray different genders negatively or positively affects the way children perceive gender roles.
While in Conversation with Marty Krofft: Kids Entertainment Legend, brothers Marty and Sid Krofft first hit the kids media spotlight in the '70s as creators of decade-defining shows including H.R. Pufnstuf and The Land of the Lost. In 2015, the duo came back in a big way, starting with Mutt & Stuff (Nickelodeon), then the reboot of Sigmund and the Sea Monsters (Amazon Studios), and now the upcoming Myam’s WonderLab (starring The Big Bang Theory’s Myam Bialik). Marty Krofft is coming to Kidscreen Summit to share his lifetime of experience with attendees, delving into the brothers’ development process, how the business has changed, and the secrets to keeping kids watching.
Kidscreen Summit 2018 will once again take place at the InterContinental Miami, a contemporary luxury hotel located on prime waterfront in downtown Miami, and just minutes away from South Beach, the Design District, Coconut Grove’s bohemian village, and the many galleries, restaurants and boutique shops in Coral Gables.
In 2017, the event welcomed nearly 2,000 attendees from more than 50 countries around the world, including more than 450 kids programming buyers and investors looking for new content and partners. Its unique positioning as a conference AND a market lets delegates customize their Summit experience to suit their goals and priorities. Offering an unparalleled conference program and networking opportunities, the event is the perfect place to learn about the latest trends, issues and opportunities and connect with the industry’s top decision-makers.
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