Dataxis: Latin America SVOD OTT subscribers reached 18.2 million in 2017
This volume is equal to 25.2% of the total fixed broadband accesses, which indicates it has more room to growth. Netflix remains leader of the market and increased its share from 59% to 63%. In addition, Netflix grew quicker than the overall market: 39% for the same time period; Brazil is its major market. Clarovideo, owned by América Móvil, took second place with close to 20% of the active paid accounts; Mexico is its major market.
Mexico remains the top market for SVOD OTT with 40.5% of paid accounts. Yet, Brazil is the fastest growing market in Latin America, took second place with 35.1% of paying subscribers. Both countries exhibits high levels of competition with 20 and 26 players respectively reflecting the participation of “vertical “actors, concludes the Dataxis report.
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