Viz Media appoints Aâdil Tayouga as Licensing Executive Manager for EMEA
With this announcement, the company launches the beginning of major events that will take place during the year. Previously EMEA Licensing Manager, he is now in charge of the TV/CPG department for its franchises, such as Power Rangers, Captain Tsubasa, Yo-kai Watch or My Hero Academia. From the retail of movies and cartoons to brands image management, this new 360° function enables him to take on further responsibilities.
This year, VIZ Media Europe has the ambition to develop several iconic brands. Recently nominated as the exclusive licensing agent of Power Rangers in France by the right holder Saban Brands, VIZ Media Europe takes the side of the “pop culture” to reach all the generations of fans. The 25th anniversary of Power Rangers is the perfect opportunity for the company, a reference in lauchning Japanese franchises, to be talked about. 2018 will also be marked by numerous operations, created to celebrate the return of the legendary Captain Tsubasa. The most popular football cartoon will be broadcasted next year in Europe. Moreover, the Yo-kai Watch phenomenon continues for the 4 to 10 years old audience with the launch of the third season of the licence and new products, such as toys in collaboration with Hasbro.
The expert is Japanese Entertainment in Europe also aims its strategy on other animated cartoons, such as My Hero Academia, a successful super hero licence which is launching a new season, followed by a movie and a video game published by Bandai Namco.
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