India: GoQuest launches new Digital Studios unit

GoQuest Media Ventures announced the launch of its latest content division GoQuest Digital Studios, which develops, produces and distributes unscripted programming based on original IP or formats.

With operations in India, South East Asia, Middle East and Africa the unit will be led by newly appointed Darshan Bhatt, director of GoQuest Digital Studios, whose objective is to transform conventional brand engagement by making quality content that appeals to new-age sensibilities and inviting brands to subtly integrate their offerings in these stories. By ensuring that the end goal of branded content becomes storytelling rather than just being a manifesto of the product features, GoQuest Digital Studios aims to make brand awareness more engaging for end users while generating high value for businesses.

Bhatt commented: 'The branded content advertising market in India is growing at a brisk pace, yet brands often face great difficulty in coordinating with
various agencies with different priorities. This is where GoQuest comes in. As India’s first one-stop destination that facilitates every aspect of content driven branding we will bring in some muchneeded transformation through subtle integration of brands, developing relevant content in sync with current trends and designing personalized content strategies for the target audience of the brand, all the while keeping the emotions alive through meaningful stories that take consumers on an experiential journey'.

Supported by GoQuest Media Ventures’ strong distribution network, GoQuest Digital Studios has a huge advantage of becoming the first peg in a powerful integrated end-to-end content creation, production and distribution model. The Digital Studios division has already received great feedback from potential partners and it aims to aggressively expand during the next quarter to kick-start productions.