ATF: the Promised Land

The 19th edition of Asia TV Forum & ScreenSingpore started at Marina Bay Sands Expo & Convention Center, Singapore, under the same model of the last years: a pre-market day being held today and full of strategic conferences, plus the three-days market on December 5-7.

Reed Exhibitions confirmed the assistance of +5,500 content buyers and sellers from 54 countries from Asia and beyond. Hui Leng, Group Project Director of the organizers, explains: ‘In 2017, ATF facilitated USD 289 million in deals. We anticipate that the market will be equally vibrant this year, with the latest content for multiple platforms from sellers’.

In the next 5 years, spending on media and entertainment is projected to rise at an overall compound annual growth rate (CAGR) of 3.5%. This translates to USD 5.6 billion in 2017 to 6.7 billion in 2022, a 2018 PwC report read. APAC is the fastest growing region in the world for two main reasons, according to Prensario.

First, because it size and business volume hosting three out of ten of the biggest economies worldwide: China, which has emerged as a major producer and consumer of film and television; India, whose television business is being the most consistently performing sector of the domestic M&E Industry; and Japan, which is globally expanding in fiction, specially on scripted formats. Second, because everything is about to be done. This last one drives its leadership and it is the main reason because a good part of the world is eyeing this continent.

‘Asia is a key territory in every single business segment, as it has a huge population, rapidly growing economies, increasing middle-classes and growing Pay TV, broadband and OTT developments.  Ad revenues, especially digital are showing strong progress, the same for Pay TV revenues and mobile 4G with 1.5 billion users and 2 billion smartphones’, describes a report from IHS Markit.

It is the 5th year in a row, the event is held under the umbrella of Singapore Media Festival, which gathers the festivals Singapore International Film Festival (SIFF), ATF & SS, ATA and SMF Ingnite organized by the Info-Communication Media Development Authority (IMDA) of Singapore with the objective of attracting a full range of executives and players of the media business, including TV, film and digital media.

Under the motto “The Next New”, the ATF Leader’s Summit held today shows, again, a strong line up of high-end executives highlighting the big topics of the nowadays market: Curt Marvis, CEO and co-founder of QYOU, who has re-launched Q India; Jian Ju, Chief Content Officer & Global President of Strategy, Huawei Technologies (Huawei Video); Aneesh Madan, head of sports partnerships, Twitter APAC; and Peter Bithos, CEO, HOOQ. The platforms are taking the scene in the audiovisual business, and ATF and APAC are the best proof of this.

But television is also being reflected in the pre-market day, with some panels related to Free TV players, such us Carlo Katigbak, president and CEO, ABS-CBN and Vincent Reyes, CEO, TV5, #1 and #3 network of The Philippines, this year’s ‘Country in Focus’.  On the Pay TV field, Jonathan Spink, CEO, HBO Asia, and Ricky Ow, president of Turner Asia Pacific are also participating.

On December 6, the ATF Formats Pitch and ATF Animation Pitch have their finals where shortlisted participants will present their concept live to a panel of judges. The winner of the first one obtains USD 3,600 in cash to develop the idea, while the winner of the second receives a USD 19,000 prize, formed by USD 2,500 plus a consultancy package to the value of USD 16,500.

Fabricio Ferrara, from Singapore