Global Content Hub by Zee launches three new dramas at ATF

Global Content Hub by Zee (GCH by Zee) is launching three new drama series available for the first time at the Asia TV Forum market, starting on December 5 at Marina Bay Sands Expo & Convention Center.

All of the shows have been loved by the Indian audiences when they premiered this year, and they are now available for syndication outside of India in all territories. The Relationship Conundrum is a light-hearted tale of an awkward, bumbling 20-year old girl named Guddan, who finds herself becoming India’s youngest mother-in-law to three older girls.

Cosmic Connection is the story of a bitter-sweet relationship between a daughter and her stepmother, forced to live together after a tragedy strikes the family. And The Legend of Vikram & Betaal is a timeless tale of the battle between good and evil is a magical and mysterious story set in present day. Based on the ancient King Vikram and his relationship with the fascinating spirit of Betaal, Vikram Betaal explores the modern struggles of choosing the right path.

Global Content Hub by Zee has one of the most extensive syndication catalogues in the world, with over 260,000 hours of programming spanning every genre. They are ready to meet with buyers and partners at ATF and can be reached at their booth #F18.

Sunita Uchil, Chief Business Officer, International Ad Sales, Global Syndication and Production of Zee Entertainment Enterprises Limited (ZEEL) said: ‘Global Content Hub by Zee presents the best in drama series and we are especially pleased to share three new programs for the APAC audience at ATF.  Zee produces high quality dramas with a variety of intriguing storylines. For ATF, we are excited to bring the comedic tale of a young woman with Guddan; the family relationship drama of Tujhse Hai Raabata; and an updated version of a past successful series with Vikram Betaal. Along with this, we are happy to showcase our finished blue-chip documentary The Life of Space from Earth and our exciting formats’.