The Philippines: GMA signed deal with telco PLDT-Smart for digital TV innovation

Philippine broadcast leader GMA Network, Inc. signed a deal with telco giant PLDT-Smart Communications, Inc. laying the groundwork for a strategic partnership set to revolutionize the experience of TV viewing in The Philippines.

At the signing ceremony held in Makati City on January 9, GMA Network through its subsidiary GMA New Media Inc. and PLDT-Smart Communications Inc. entered into a technology, content, and distribution agreement that will involve the launch of game-changing innovations that will power the media giant’s digital transformation.

The media group Chairman and CEO, Felipe L. Gozon, commented: 'This partnership is a clear statement that we are welcoming disruption and embracing digital with open arms. By riding the wave of disruption with PLDT and Smart as partners, we will not only upgrade the quality of content we are producing but we are also setting the stage for a new age of digital television. We have to constantly push boundaries in order to maintain our relevance to our customers and audience'.

'We have to constantly push boundaries in order to maintain our relevance to our customers and audience,” Gozon said during the signing ceremony. For GMA, we have to recognize that for us to maintain our position as the leading broadcast station in the country. We must evolve in accordance with the shifting habits and preferences of our audiences', he completed.

'As we transform our business from being a legacy telco into the premier and most trusted digital enabler in the country, this partnership will enable us to power GMA’s digital pivot and help deliver to our millions of fixed and wireless subscribers GMA 7’s unique and compelling content, as well as exciting new digital experiences to more Filipino families', concluded PLDT and Smart Chairman and CEO, Manuel V. Pangilinan.