On Thursday February 14, Todd Sitrin, SVP and General Manager for EA’s Competitive Gaming Division and Will Brass, Premier League Head of Sales & Marketing will take to the stage to discuss their ePremier League partnership and the relationship between traditional sport and esports.
In October 2018, the Premier League and EA announced the inaugural ePremier League tournament allowing UK-based players the opportunity to represent their favourite Premier League club for the first time in competitive gaming. Premier League Managing Director Richard Masters noted at the time that the new competition would allow clubs to engage with millions of fans that play EA SPORTS FIFA.
The ePremier League final is scheduled to take place March 28 and 29, 2019 in London and will be broadcast live on Sky Sports, EA and Premier League social media channels. 'The partnership between Electronic Arts and the Premier League is another clear example of a hugely popular traditional sporting championship offering fans the possibility to support their favourite club on the pitch, via traditional broadcasting and now online. It’s this kind of alliance that is taking esports beyond endemic fans and opening new opportunities for major sports franchises,' notes Esports BAR Development Director Stephane Gambetta.