Gusto TV to launch on STIRR

Gusto Worldwide Media announced that Gusto TV has launched on STIRR, an AVOD streaming service from Sinclair Broadcast Group. It is the first food channel to be offered to their viewers.

Based in the US, STIRR rolled out in January on IOS and Android devices, Amazon FireTV, Apple TV, Roku, and online. Gusto TV’s linear streaming channel and on demand library will be available soon. Gusto Worldwide Media has been busy cooking up several OTT deals in 2019. Recently, it was announced that Gusto TV will be launching on VEMOX, Olympusat’s streaming service. Gusto TV is currently available on multiple platforms in Canada, Singapore, US, and other European territories. Chris Knight, President and CEO of Gusto Worldwide Media, is currently in New Orleans for Realscreen Summit to meet with buyers regarding channel, co-production, and format opportunities.

'Congratulations to our new partner Sinclair Broadcast Group on their successful launch of their new streaming service. We’re looking forward to stirring things up when Gusto TV rolls out', said Chris Knight, President and CEO of Gusto Worldwide Media. 'When we built the brand, our goal was always to take Gusto TV internationally. Fast forward to today and Gusto TV is global', he added.

'We’re excited to have launch partners, like Gusto, join the lineup on STIRR as we look to expand our content partnerships in 2019. Gusto’s experience in mobilizing their assets for digital platforms, combined with the fact that our audience loves watching food shows make this a great opportunity for STIRR and Gusto alike', completed Ben Lister, Content Acquisition and Business Development, STIRR.

Based on the viewer's location, STIRR offers a curated mix of local and national channels as well as a VoD library featuring news, sports, and entertainment programming. Gusto TV’s lineup will include several entertaining titles of original food and cooking programming, including: Cook Like a Chef, The Urban Vegetarian, One World Kitchen, Licence to Grill, and Spencer’s Big 30.