MIPTV 2019: a starting point for the future

MIPTV comes for second time in a row with CanneSeries, which has begun on April 5 mixing industry business with the glamour of Festivals, through its Pink Carpet and the screen of Canal+’s “Vernon Subutex”. Today, the top week-end events, MIPDoc, MIPFormats and MIPDramas, take the stage and seek to push the importance of “nichefication” in a more and more diverse industry.

Among the highlights for today, it stands the session Factual Trends, hosted by K7 Media, The Wit’s Fresh TV Entertainment and Gameshows, and Japan Format Showcase Treasure Box, with the next generation of shows from the Asian country. Also, the content strategies keynotes from Jules Oldroy, Nat Geo, and Stephanie Sun, Tencent (China).

About MIPTV itself, this is a crucial moment, facing questioning by large brands that ask for changes in the cost-benefit relationship in order to continue attending. Some industry members say that good news will be announced during the week about an evolution of the market… let’s see. Good or bad points of view, MIPTV continues as the second largest venue of the content calendar, doubling the number of participants that attend to other key events, like Natpe Miami or ATF, to name some.

About CanneSeries, it can be stressed also InDevelopment, an event where creators and investors are joined to promote fresh business and ideas to respond the new landscape. According to Reed MIDEM, the concept is to give the opportunities to players to find fresh ideas in an early stage. ‘The selected projects are the perfect illustration of the richness of global talent, across all territories and in all genres’, said Laurine Garaude, director of Television at Reed MIDEM.

Regarding content business, the largest issue nowadays is digital evolution, as it’s happening with everything else. The worldwide market is changing from the traditional Movie + Free TV + Pay TV picture, to a new ecosystem where the user has access to the content at any time, through any device and anywhere. Short time ago, the new top players map remained a mystery. Now it is known what will happen.

The largest media groups will have their own OTT streaming services in order to reach the final customer without middlemen. And the broadcasters will become studios, to produce multiscreen content with business models adapted to the partners at each project.

It is estimated that there will be between eight and ten ‘global OTT’s’, related to the largest media groups in the world. Each of them may operate several systems at the same time, according to its market targeting goals. In addition, the stated by each side. This type of encounter is being tested in Cannes, as a starting point for what may become feature in the future.