Zee: Sunita Uchil promoted to EVP Co-production and Co-Development

Formerly Zee’s Chief Business Officer: International Ad Sales & Global Syndication, Sunita Uchil has been named EVP of the newly created business division of Co-Production and Co-Development, announced Amit Goenka, CEO, International Broadcast Business, ZEEL

Working with major production companies around the world to co-create and produce both scripted and non-scripted programming, Uchil led the way in both India and the international sphere developing and both scripted and factual co-productions. She has strong experience in coproduced content, as well as executive producing the company's first global blue-chip documentary The Life of Earth from Space.

Zee enjoyed recent success with co-pros as its African drama series Deceptive Measures, which was both a co-pro and a scripted format (an adaptation of popular Indian drama series Pavitra Rishta). In Sri Lanka, Oba Nisa is an adaptation of the popular Zee TV series, Tujhse Hai Rabbta (Cosmic Connection).
Goenka stated: ‘She is a special creative and business executive, with strong content and commercial visions, along with the fortitude and ability to implement them. She has not only built up our international ad sales and syndication businesses, she has been instrumental in finding the right projects for successful co-production projects. We are excited to see what she does in this new role and expect she will bring all her experience and creative acumen to the role’.

Uchil added: ‘Stories are my passion and I am grateful to our CEO and ZEEL for giving me the space to bring new global stories to light! True to our motto - that together we are extraordinary -- I aim to seek out and partner with the best producers in the world to create compelling content which will be enjoyed by audiences worldwide’.

A career media professional with 28 years industry experience, the executive acquired a vast working knowledge across channels. Her responsibilities at Zee included Ad Sales, Brand Activities, Marketing and Content Syndication. Prior to Zee, Sunita worked at Big FM, India, HUM-FM,UAE and the Times of India Group, India.