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Sesame Street added new collaborations for the summer

Sesame Workshop, the nonprofit educational organization behind the iconic show, has unveiled a new lineup of product collaborations, in addition to the premier of Fun in the Sun videos on Sesame Street’s YouTube channel sponsored by Blue Lizard Australian Sunscreen.

The videos encourage families to enjoy the outdoors while practicing sun safety. Favorite characters Elmo, Cookie Monster, and Abby Cadabby model healthy summer habits by applying sunscreen, wearing protective clothing, and staying hydrated on hot days. And Blue Lizard has children and families covered with the launch of an exclusive line of Sesame Street-branded sunscreen products. Consumers can spot Elmo on the mineral baby sunscreen and Cookie Monster on the mineral-based kids’ sunscreen. Both products come in color-changing Smart Bottle™ or Smart Cap™ tubes, which turn pink (Elmo) or blue (Cookie Monster) in harmful UV light. Additionally, Blue Lizard and Sesame Workshop are partnering with dermatologists’ and pediatricians’ offices nationwide to encourage a healthy fun summer.
 
Families can stay protected with stylish eye protection from the Sesame Street x DIFF Eyewear collection. For every pair of protective sunglasses or blue light glasses purchased, DIFF will donate a pair of reading glasses to someone in need; since 2015, DIFF has donated over 1,000,000 pairs of reading glasses around the world.
 
Kids will have a blast outdoors with the Sesame Street line of outdoor toys from Green Toys – manufacturers of 100% recycled and recyclable toys. New “Elmo’s Wagon” complements Green Toys’ existing summer-themed gardening sets, “Elmo’s Watering Can” and “Abby’s Garden” planting kit.
 
Families on-the-go can stay hydrated all summer with the Sesame Street x Tervis collection of insulated tumblers. Available in multiple sizes – including sippy cups – the tumblers feature Tervis’s unique wrap-around printed designs starring favorite Sesame Street friends.

Gabriela Arenas, VP of Licensing, North America, Sesame Workshop, commented: ’Summer is a great opportunity for families to enjoy the outdoors and spend extra time together. We’re pleased to collaborate with our partners on new content, products, and resources that will keep families happy and healthy through all their summertime adventures – with a little help from their Sesame Street friends’.


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