The stongly attended meeting was hosted by local authorities and the Beijing City delegation, as well as audiovisual industry executives. It was headed by Du Feijin, member of the standing committee of the Beijing Municipal Committee, and Hernán Lombardi, head of the Sistema de Medios y Contenidos Públicos of Argentina.
The speakers list included China's Ambassador to Argentina Xiaoli Zou, the Chief Editor of Youku Business Group, Zhang Lina; Fuping Wang, VP of ByteDance group, as well as the INCAA Promotion Manager, Mariana Dell Elce. It was agreed that 'the distance between countries became smaller' and that 'there are more opportunities to work together', highligting the potential of co-production in areas such as content, regarding tango music, sports, and gastronomy, in all cases looking for 'mutual learning' while 'connecting places'. It was remarked: 'Now, we can enjoy better relationship between both continents'.
The developments include videogames, with key deals having been signed already by Beijing City with Chile and Brazil, and feature films; Beijing produces 300 titles per year, as well as 100 TV-series adding up to 5,000 episodes per year. China accounts for 829 million digital consumers, it was reported. 'The doors of China are now more open to you', asserted one of the leading visitors, while Lombardi said that 'hopefully it will be concreted in short time a visit of Argentine producers to Beijing'.
Eleven business groups were part of the Beijing City delegation: Perfect World Co. Ltd; G.H.Y. Culture & Media Co. Ltd.; Mahua Fun Age, well-known for films like Goodbye, Mr. Loser, Mr. Donkey and Never Say Die; iQjyi, owner of one of the biggest video streaming platform in the world; Youku, one of the two platforms of Alibaba Media & Entertainment Group; ByteDance Technology Co. Ltd., which works with short videos; Beijing Kuaishou Technology Co. Ltd., which develops mobile apps like GIF Kuaishou with more than 100 million downloads; V1 Group Limited, the first Chinese media company with global presence; and StarTimes, the leading Pay TV operator in Africa.