THEMA acquired Iroko Partners from Nigeria

THEMA (France) announces the acquisition of the production and distribution activities of Iroko Partners, a longstanding partner of THEMA from Nigeria.

Iroko Partners has been a key content provider for Nollywood TV and Nollywood Epic since their respective launches in 2012 and 2017. Both channels broadcasting the best of the Nollywood film industry with a focus on Nigerian and African customs for Nollywood Epic.

The acquisition allows the French company to has present across the entire Nollywood value chain by producing directly its own films and TV series. It also strengthens its position as channel editor and content provider. It aims at developing three businesses:

First, ROK Studios, Nigeria’s leading production house with over 500 hours of new films and series per year, and a library representing over 2,000 hours. Run by Mary Njoku, an iconic personality of the booming “Nollywood” industry and a successful actress from the age of 17 (Home Sickness, Blackberry Babes), the company went into filmmaking (Single Ladies, Festac Town), and then production after attending the London Film Academy.

Second, distribution of proprietary and third-party Nollywood content to operators, notably digital operators, all over the world. And third, production and distribution of four channels under the ROK brand, broadcast in English-speaking Africa and the UK. SVOD activities remain under the control of Iroko Partners, run by Jason Njokum in which CANAL+ Group retains its stake.