Since 2016 at Sonar Entertainment, Ellender managed program sales for the studio across traditional and digital platforms for series like Taboo, starred by Tom Hardy, and The Son with Pierce Brosnan. Also supervised the company's expansion into key markets including Europe, Asia, and Latin America.
'David’s promotion to CEO is a testament to the transformative spirit he’s brought to Sonar and represents our belief in his ability to continue to evolve our company. He has tremendous experience and understanding of the nuances and opportunities specific to the independent studio model', said Gabriel de Alba, chairman, Sonar Entertainment and managing director and partner at the Catalyst Capital Group.
Senior leadership reporting into Ellender include Scott Packman, Sr. EVP, chief strategy officer, general counsel and head of business affairs; Matt Loze, EVP, development & droduction; Chan Park, SVP, finance; and Andrea Gorfolova, president, family & factual Entertainment.