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Be-Entertainment will presents its new format "Beat VTM" at Mipcom

"Beat VTM", the new action-packed format was launched in primetime on Sep. 4 with 580,000 viewers tuning in to the show on VTM, and a 33% market share, making it the evening’s slot leader.

The episode marked th achievement for an 100-day training period, after which eight VTM viewers will battle eight VTM celebrities in eight battles, all using their new skills. After the end of the training period, in February 2020, the show will be back on air to feature the training sessions leading up to the actual battles.
 
The eight challenges to be conquered by the competing viewers and celebrities include everything from cheerleading to becoming a ladies’ hairdresser, from holding one’s breath while diving to operating tower cranes.  Eight battles later, after all the skills have been put to the test, either the viewers or celebrities will achieve victory.
 
Beat VTM will be one of Be-Entertainment’s key formats at Mipcom in Cannes on October.


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